Fictional product concept

RelayKit

Support, in sync. A support-workflow concept film: a customer question gets an owner, a team and a reply ready for a person to review.

00:27

The brief

Every question gets an owner.

Big type carries the story; the people in the photographs carry the feeling of a team that is finally in step.

Product: Support routing for small software support teams. A made-up product; the people in the photographs are fictional.
The viewer's question: Who owns this customer question, and who has the context to answer it?
What the film shows: RelayKit classifies a request, routes it to the right team and drafts a reply with its sources for a person to review.
What it does not promise: Autonomous resolution, faster response times or adoption figures.
One message: Turn an unassigned question into an owned, ready-to-review reply.

Shot by shot

Kinetic type up front, people in the middle, the product at the close.

Fast one-word lead-ins, then every main line holds long enough to read.

Routing by hand, in large type — **0:01**The problem in three words: Routing by hand.

The RelayKit name in a glowing capsule — **0:06**The name lands in a layered, glowing capsule.

Triage. Route. Reply. surrounded by photographs of support staff — **0:09**Triage. Route. Reply. The team gathers around the line.

Status cards: team inbox connected, routing rules active — **0:14**Team inbox connected. Routing rules active.

Every channel. One team. over a fan of photographs — **0:16**Every channel. One team.

A routing instruction: Route billing to Finance. — **0:19**A plain instruction: Route billing to Finance.

One story, three formats

Restacked for square and vertical, in sync.

The square stacks the status cards; the vertical rearranges the photographs and gives the prompt more lines. The story and the soundtrack stay the same.

Landscape1920 × 1080

Square1080 × 1080

Vertical1080 × 1920

00:00 / 00:27

Craft

Real-looking people where invented screens felt empty.

The first cut filled the collage with made-up interface cards. Photographs of a support team told the story better, so they replaced them.

27seconds, from routing by hand to a team in sync

6generated photographs, of fictional people, across nine cards

3formats: landscape, square and vertical

60frames per second in every format

Production notes

How it was made

Concept film for a fictional product. Directed by Eric Moore. Built in code with AI-generated photographic imagery. Music is a temporary selection.

Ink, coral, peach and warm white, with headlines up to several hundred pixels tall. The glowing capsule and its layers are drawn in code.

RelayKit is invented, and so are the people. The film claims no response time, resolution rate or customer result.

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