Process
You bring the product knowledge. I bring the questions, story decisions and production. We agree on the workflow and claims before animation.
Below, one shot from Paylark, a fictional product concept, follows the film from question to handover. Scroll, and the picture changes with each step.
01 of 05
We look at the product beyond the headline. What is the user trying to do? What makes the current approach difficult? Which product action changes that situation? What can the product responsibly promise?
Your walkthrough, UI and existing materials help us choose one audience, one workflow and one closing action.
02 of 05
You receive a script or on-screen narrative, a four-to-six-panel storyboard and two styleframes. The board shows the product's starting state, meaningful action and useful result.
I use your consolidated feedback in the included board refinement. You can finish with these paid materials or choose to continue to animation. Written board approval fixes the narrative to be produced.
03 of 05
You see an early landscape cut before the polish and format adaptations. We look at whether the product action reads, the story makes sense and the movement suits the direction.
Your first animation revision round is on this rough cut. The second is on the finished review proof, including all three formats. Each round uses one consolidated response from your approver.
On Paylark, the first rough read as too restrained. Every beat then got its own move, accent and sound before the finish.
04 of 05
After the rough-cut round, I refine the animation and sound, then reflow the story for square and vertical frames. Layouts change so the important action and text remain readable. You give your second consolidated animation response on the finished proof with all three formats.
You inspect picture, sound and all three formats before final acceptance. Corrections needed to meet the approved story, readability and agreed formats are my responsibility; they are not an extra concept or a new revision charge.
05 of 05
Before delivery, I check the encoded files, dimensions, frame rate, sound and layouts. Clean final exports follow acceptance and the final payment. Your handover identifies the files and agreed usage.
Board frame · shot 4Responsibilities
We agree on dates before payment.
You supply current assets, confirm factual claims and gather feedback through one approver.
Buyer dependencies are documented in the order.
I own the story and production, explain the decisions and flag scope changes before extra work.
Internal production problems remain my responsibility. A change to the approved workflow, narrative or UI gets a written scope and date agreement.
For training and educational work, the same order applies. Deliverables, review steps and acceptance are scoped to your material; see training and education.
Next step
Send the product, the audience and where the film needs to work. I'll reply about fit and possible dates. The enquiry does not book a slot.
