Story work
Who learns the product, selects the message and writes the script? How many concepts are included, and what can you review before animation?
Guide
Compare the work behind the film, as well as its length.
Two 30-second films can require different amounts of work. One may use a settled story and prepared UI. Another may need product discovery, a new visual system, several concepts and extensive illustration.
Ask what is included before comparing the final number.
Six things to compare in a quote
What actually changes the price.
UI and visual assets
Are usable screens ready? Does the producer need to rebuild views, design abstractions, create illustrations or model new 3D assets?
Formats and versions
A vertical layout can require more than cropping a landscape film. Ask whether the quote includes reflows of one story, new hooks or separate audience versions.
Sound and access
Music, effects, narration, captions, localization and text alternatives have different requirements. Establish your actual audience and channels, including paid usage.
Feedback and changes
Know the included rounds, approval points and what happens if the product or story changes after approval. Ask how defects are handled.
Rights and handover
Final exports, reusable code, native project files and third-party licenses are different items. Specify what your team needs to use and maintain.
The scope I offer
One story, priced in two stages.
The complete package is US$3,500 for one 30-second story, a landscape master, square and vertical reflows, licensed music and effects, and two consolidated animation revision rounds.
It starts with a US$1,750 standalone story stage: the brief, script or on-screen narrative, four-to-six-panel storyboard, two styleframes and one consolidated board refinement. That payment is credited in full if you choose animation. You can also finish with the paid story materials under the agreed rights and formats.
Narration, longer films, extra concepts or workflows, extensive new 3D or illustration, and editable production source files need separate scope. Service fees are quoted in US dollars; your written quote confirms dates, rights, applicable tax treatment and the final amount payable before payment.
Prepare the details that change the quote
Bring these, and a producer can judge the work.
Bring the audience, one workflow, intended placement, current UI, deadline and source requirements. A producer can then judge the work instead of guessing from runtime alone.