Fictional product concept

Paylark

Get paid without the chase. An invoicing concept film for small design studios: overdue invoices lift off a phone, one tap sends the reminders, and every payment lands.

00:24

The brief

One question, one answer, one message.

Before any picture: who is watching, what they need to understand, and what the film must not promise.

Product: Invoicing and payment reminders for small design studios and agencies. A made-up product; every name and amount is sample data.
The viewer's question: Why am I still waiting to get paid for work I finished?
Why it happens: The invoice goes out late, and chasing a client is awkward, so nobody chases.
What the film shows: Paylark sends the invoice when the work is done, then sends polite reminders until it is paid.
What it does not promise: A payment time or a percentage. No measured outcome is claimed.
One message: Get paid without the chase.

Board beside film

Board first. Then the film.

Eight board frames settled the shots, the type and the look before any animation. Drag across each frame to compare the board with the finished film.

Finished film, shot 1: the camera sweeps along the phone's edge under the line Finished the work? — **0.0 s**Hook. The camera sweeps along the phone's chrome edge: Finished the work?

Board frame for shot 1 — **0.0 s**Hook. The camera sweeps along the phone's chrome edge: Finished the work?

Finished film, shot 2: three overdue invoice cards lift off the screen — **2.5 s**Problem. Three overdue invoices lift off the screen and sag: Still waiting to get paid?

Board frame for shot 2 — **2.5 s**Problem. Three overdue invoices lift off the screen and sag: Still waiting to get paid?

Finished film, shot 3: a close-up of the Send with Paylark button — **5.5 s**Turn. One tap on Send with Paylark; Overdue flips to Sent.

Board frame for shot 3 — **5.5 s**Turn. One tap on Send with Paylark; Overdue flips to Sent.

Finished film, shot 4: interface layers lift off the phone beside the headline — **8.0 s**Fix. Five layers lift off the screen in depth while the camera orbits: Get paid without the chase.

Board frame for shot 4 — **8.0 s**Fix. Five layers lift off the screen in depth while the camera orbits: Get paid without the chase.

Finished film, shot 5: the reminder and the paid state on an invoice — **11.5 s**Nudge. A reminder goes out, then an invoice is marked paid.

Board frame for shot 5 — **11.5 s**Nudge. A reminder goes out, then an invoice is marked paid.

Finished film, shot 6: the weekly total counts up beside rising bars — **14.0 s**Payoff. The week's collected total counts up as the lime bars rise.

Board frame for shot 6 — **14.0 s**Payoff. The week's collected total counts up as the lime bars rise.

Finished film, shot 7: the cards return to the phone — **17.0 s**Gather. The cards fly back onto the screen, and the last one lands.

Board frame for shot 7 — **17.0 s**Gather. The cards fly back onto the screen, and the last one lands.

Board frame for shot 8 — **20.0 s**End card. The wordmark and the lime lark land above the phone, and the line holds long enough to read.

Board frames were made with GPT Image under my direction, from an approved look frame. The film was then built in code to match them.

Craft

Every beat gets a move, an accent and a sound.

The film was scored beat by beat before it was animated, so nothing sits still waiting for the next line.

24seconds, in eight shots, each two and a half to four seconds long

107sound effects, each placed from the same clock that drives the picture

60frames per second at 1920 × 1080, rendered from code

8board frames agreed before any animation

Production notes

How it was made

Concept film for a fictional product. Directed by Eric Moore. Built in code with Three.js; the lark is a 3D model generated with Tripo. Music is AI-generated; the sound effects are made in code.

The phone is our own design, with a white ceramic body, chrome edges and a round camera hole. The sunset palette runs coral to magenta, with cobalt type and lime for paid states.

Paylark is invented. The film demonstrates story, motion and sound for a product; it is not client work and claims no commercial result.

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