Free brief worksheet

Find the useful thread before making the film.

Answer these prompts here or in your own document. No email is needed, and nothing leaves this page. You can use the answers with me, another producer or your own team.

Your film in one sentence

For , show how turns into , then invite them to .

If the sentence needs three audiences and five workflows, choose one for the short film or consider a different format.

Build the sentence

Viewer Product action Starting situation Useful result Next action

Ten prompts

ViewerWho is watching, and what do they already know?

QuestionWhat do they need to understand after this film?

ProblemWhat are they trying to do? What causes the difficulty today?

MechanismWhat input does the product take, what does it do, and what useful result can the viewer see?

LimitsWhat must the film avoid implying? Which claims need evidence or approval?

PlacementWhere will it play? Which frame shapes, sound conditions and access requirements matter?

ActionWhat should the viewer do next, and where will that action lead?

MaterialsWhich UI, brand assets and product access can you provide? What may be shared or processed with production tools?

Decision ownerWho approves claims and consolidates feedback?

ConstraintsWhat dates, budget, source files, confidentiality terms and usage rights need agreement?

Found the thread?

Bring your answers to a producer, or to me.

Tell me about your video Compare a product film with a demo